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Marketing and Communications Specialist

Location:Green Island, NY
Exempt/Non-Exempt:Exempt
Benefits:Comprehensive
Employment Type:Full Time
Department:Crystal IS
Description:Crystal IS Inc. has developed a semiconductor substrate (Aluminum Nitride) and epitaxial growth process that can be used to create high performance Ultraviolet Light Emitting Diodes (UV-LEDs). Our unique technology allows us to manufacture UV-LEDs with unsurpassed performance within the optimum wavelength range for germicidal disinfection. Commercially viable UV-LEDs will open new markets in water disinfection and bring a safe, environmentally friendly source of water to more people. Crystal IS is actively seeking to hire a Marketing Manager to join the Business Development team to manage incoming lead qualification across a range of segments as well as to define marketing communication strategies, including brand development, press relations, web strategies and outbound marketing promotional activities. For more information regarding Crystal-IS, please visit the website at http://www.crystal-is.com/
Duties:• Screen incoming web, phone inquiries with prioritization, capture, and reporting into CRM system. • Proactively respond to and reach out to inquiring customers and maintain relationships to a point of well-defined prospect for further development by BD team. • Manage all aspects of messaging and collateral creation. Develop and implement creative marketing packages with global product management to enable sales execution & market acceptance of new products • Establish product branding strategy and guidelines for new products, consistent with existing holding company guidelines. • Upgrade website and refresh search-engine optimization for further lead generation • Run marketing campaigns consistent with launch strategy.
Qualifications:• Minimum Bachelor’s in Communication or related field • Minimum 5 years experience Marketing Communication • Strong graphics and visualization skills • Experience working with agencies on website creation • Strong writing skills, including press releases, content creation, technical writing • Confidence in developing global product brands • Experience in start-up environment a plus


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